Digital transformation comes in many forms and offers a wide range of benefits, from time savings and greater efficiency to reduced costs. But a successful transformation doesn’t happen overnight. It requires thorough preparation, thoughtful planning, effective implementation, and continuous support. In this blog, we’ll explore what it takes to succeed and how speos guides its customers.
Before you embark on a digital transformation journey, it’s essential to ask yourself a few key questions:
- What are the expected outcomes of the project?
- Why is it considered a “digital” transformation?
- What competencies and resources are required?
- What benefits and KPIs will define success?
- Who will be the C-level sponsor driving the project?
Setting the scene
A successful project is owned by a leader who drives the transformation. Choosing the right role depends on the project’s focus:
- The COO is best suited for operational transformations, where existing processes are being digitalized.
- The CMO should lead marketing-related initiatives.
- The Chief Strategy Officer takes charge of organization-wide projects and explores new business models enabled by digital transformation.
- The CTO handles technical implementations and IT modernization.
While many organizations understand the importance of digital transformation, some remain hesitant. Take hospitals, for example: their core mission is to save lives. Invoicing is not a top priority, which is why the benefits of digital invoicing may be overlooked. Yet, replacing printed invoices with digital ones sent via secured email or SMS and including a QR code for direct payment can significantly reduce the number of unpaid bills and ease the burden on administrative staff. Speos supports companies throughout their digital transitions, building a strong and lasting framework
4 pillars of digital transformation
To assist companies in this journey, a framework was developed, outlining four pillars of digital transformation. The first pillar is “IT uplift” as most organizations first need to upgrade their IT infrastructure, including mobile infrastructure, data lakes, and cloud. This gives employees access to modern tools that often increase efficiency and lower maintenance costs. The second pillar, “digitizing operations”, is all about optimizing, simplifying, and rationalizing existing processes. The goal is to leverage digital tools to promote business growth.
“Digital marketing” also boosts the use of digital tools, but with a strong focus on customer interactions and building brand awareness. This includes Artificial Intelligence to identify and act on customer behaviors. Finally, digital paves the way for “new ventures”. Developing digital capabilities provides the opportunity to create new business models, new products and services, or even collaborate with a larger ecosystem.
How speos approaches digital transformation
At speos, we guide our customers through every step of their transformation journey. We begin by helping you ask the right questions to clearly define the project’s goals. Through a tailored workshop or interview, we uncover your specific needs and help you recognize the potential value of transformation.
Next, we identify opportunities and propose solutions. Guided by our Digital innovation experts, this is often a highly creative process. In collaboration with the right internal stakeholders, they design the right technical solutions and present a comprehensive proposal.
We also define measurable KPIs to track the value of your solution. These metrics are included in clear reports that demonstrate the impact to your management team such as cost savings, digital penetration and total reach. Open communication between leadership and operations is crucial. Yet today, only 4% of frontline issues are known at the board level. That’s why we emphasize alignment and transparency across all layers of the organization.
Finally, speos ensures that your team is prepared to take ownership of the solution. We provide training and resources to transfer essential knowledge from our experts to your staff so you can continue to build on the results long after the project is complete.
