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Google and Yahoo tighten spam filters: update your DMARC policy

Earlier this year, Google and Yahoo implemented stricter spam rules. With that, they are cracking down on phishing and overflowing inboxes. Are you a bulk sender? Then it is important to set up a DMARC policy.

By Google’s standards, you are a bulk sender if you send at least 5,000 emails a day. Good to know: Yahoo and Google both measure this by looking at messages originating from the same domain. So there is a real chance that the new policy also applies to your business.

What do the new rules exactly entail?

  1. Email authentication
    Google and Yahoo want to combat phishing, among other things. Cybercriminals also have a habit of sending mails in bulk. The big difference is the ability for companies to authenticate themselves.
  2. Easy to unsubscribe
    Recipients should have the option to unsubscribe in one click.
  3. Low spam complaint rating
    It is important to Google that the spam ratio of senders remains below 0.3%. Anyone above this risks being blocked.

Ultimately, stricter spam rules are not only a good thing for users; for you as a sender, it increases the chances of your email getting noticed. But what do you need to stay compliant with the new rules?

Set up a DMARC policy

Bulk senders need to set up a DMARC policy. DMARC stands for Domain-based Messaging Authentication, Reporting & Conformance. It provides a protocol for email authentication and is designed in the context of email security to prevent practices such as spoofing.

A DMARC policy ensures that your domain is better protected against email fraud and phishing. It builds on existing authentication protocols such as SPF and DKIM, extending mail authentication. More specifically, DMARC tells receiving servers what to do with outgoing mails from your organization that do not pass SPF or DKIM checks.

The overall reputation of your domain also improves with a DMARC policy. In addition, DMARC offers detailed reporting capabilities that give you insights into which emails are being sent from your domain, and whether authentication and delivery are in line with your policy. In short, a DMARC policy proves that you take email sending standards seriously.

For technical specifications and more in-depth information on email requirements, visit these Google and Yahoo pages.

Get help from speos

Did you know that speos, as qualitative provider of document services, also incorporates DMARC thanks to our solutions built2mail and easy2mail? With speos as your partner, you do not need to worry about these new rules. We can manage your domain and guarantee flawless bulk sending. Discover how we take your email security to the next level together! Click here to learn more about our solutions.