Marketing manager

Responsibilities

As Marketing Manager, your responsibilities will be to:

Strategic Planning and Execution

Develop and implement comprehensive marketing strategies to enhance brand visibility and achieve business objectives.
Coordinate marketing campaigns with sales activities.
Oversee the company’s marketing budget.

Content, campaign & events Management (with the marketing team)

Create, curate, and manage all published content (images, video, written, and audio) with the marketing team.
Design and execute multi-channel campaigns, including email, social media, PR and more.
Manage and improve lead generation campaigns, measuring results.
Organize events, fairs participation and PR opportunities

Market Research and Analytics

Conduct market research to identify trends and opportunities.
Analyze and report on the performance of marketing campaigns, gain insights and assess against goals.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

Brand Management

Maintain and grow the company’s brand identity and ensure consistency across all marketing and communication materials.
Enhance brand awareness within the digital space as well as drive website traffic and acquire leads.

Team Leadership

Lead and motivate the marketing team, providing guidance and direction to achieve marketing targets.
Conduct yearly evaluation & career orientation meetings with each marketing collaborators
Collaborate with internal teams to create cohesive marketing strategies that align with business goals.
Manage external agencies and vendors to ensure that their output aligns with company standards.

Profile

As Marketing Manager, you have at least:

A Master or Bachelor’s degree in marketing
Very good command in French, Dutch and English
At least 5 years of experience as Marketing Manager or similar role in a corporate setting.
A good helicopter view
Strategic mindset with pragmatic implementation approach.

And you also are:

Analytical with the ability to persuade stakeholders
Innovative with an open mind
Inspiring with a positive realism.
Quality, solution and customer oriented.
A very good communicator
Able to synthesize, communicate & present ideas and solutions verbally, both orally and in writing, to clients (internal & external), executive level, business sponsors and technical resources.